Content or Process? -- Content and Process! Some Observations and Reflections about Management Education in Central Europe

Abstract

Management education in Central Europe by western experts faces unique challenges in that, besides the lack of familiarity with basic management tools, learners have limited knowledge about the context within which these tools are applied. Students’ reactions to material presented needs to be related to their experience. The paper discusses observations gathered in Hungary, which are explained by the situation in Hungary and the implications for effective instruction.