Extending the Educational Utility of a Simulated Competition within the Confines of an Established Undergraduate Marketing Curriculum

Abstract

This paper examines the various elements involved in integrating a single simulation into three separate courses of an existing marketing curriculum. Three levels of the marketing curriculum at Xavier University in Cincinnati, Ohio are explored in an effort to describe how the COMPETE simulation would not only enhance the educational value of each course, but smooth and polish the entire marketing course offering.