Directed Development of Critical and Creative Thinking Skills for Case Analyses

Authors

  • Ravi Tangri

Abstract

Several techniques including problem-based learning using Whimbey pairs, mind-mapping, brainstorming, the threestep case analysis method and neuro-linguistic programming (NLP) are used in conjunction to develop critical and creative thinking skills in marketing students and to motivate them. Students are shown how to access and develop these skills themselves SO that they can continue to develop them on their own beyond the class in which they learn them.

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Published

1992-03-09