Using A Non-Business Computer Simulation To Teach Marketing Management

Abstract

Educators have used a wide variety of computerized business simulations to assist in the instruction of business curriculum. This paper discusses the use of a non-business Simulation, namely the SIMCITY game, to teach the systems approach aspect of marketing. The rational in using SIMCITY as a pedagogical tool is addressed. In addition, the paper describes how the non-business Simulation assists in the teaching of three concepts: marketing as a system; marketing as a function of a mathematical model; and marketing as a written case Scenario.