Making Business Policy a Strategic Management Experience

Authors

  • Michael P. Bradley
  • Robert E. Kemper

Abstract

This paper describes an experiential approach to teaching business policies or strategic management. A twelve stage simulation of the strategic process of restructuring a business organization was developed to provide students with the experience of making major long term decisions in the corporate environment. The process described here uses two teaching modes simultaneously. One is more structured, with the student completing assigned exercises that help develop the skills needed to bridge the gap between business concepts and applications. The other mode actively involves the student in creatively and imaginatively applying strategic management in the emerging situation of restructuring a business organization. The twelve phases of this experiential approach are discussed giving brief examples of the two modes of learning in each phase.

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Published

1991-03-09