An Example of a Personal Selling Case Transformed into a Role Play Scenario
Abstract
The experience with a role-play scenario for a personal selling case that was modified to include compromising positions is reported in this paper. The scenario was modified, with prior clearance, to include a situation where one character made sexual advances toward the female salesperson. Student reactions are discussed and some caveats are mentioned.Downloads
Published
1991-03-09
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Section
Articles