Methods for Evaluating Performance on Business Simulations: A SURVEY

Philip H. Anderson, Leigh Lawton


Evaluating and measuring student performance is a major concern for Instructors using business simulation exercises. Teach (1987) suggests that too much weight has been placed on profits as a measure of simulation performance. He states that measures of managerial ability should include the ability to accurately forecast events, operate within a budget and allocate limited resources. Gently and Burns (1981) suggested that instructors administering a simulation exercise should use a system for classifying learning developed by Bloom et al (1959). This system identifies six learning objectives: basic knowledge, comprehension application, analysis, Synthesis, and evaluation. Gentry and Burns argued the learning objective(s) sought should be determined early in the design of course content. These objectives should have a strong influence on measurement techniques used.

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