Teaching Business Policy Utilizing Mass Lecture and Individual Case Labs

Abstract

Traditionally, Business Policy has been taught utilizing small classes (25-30 students). The alternate method investigated by the authors utilized the traditional smaller classes for case analysis, as well as mass (large section with 100-150 students) lecture for coverage of the theory material. This approach provides a uniform and efficient way to cover the growing body of theory in Policy, while allowing the usual small-class approach for case analysis instruction. Statistical treatment produced conflicting results as to the benefit of the administration of an exam over the theory portion to increase students’ case analysis skills.