Strategic Planning and Organizational Performance in a Business Simulation: An Empirical Study

Authors

  • Jerald R. Smith
  • Peggy A. Golden

Abstract

Many business professors stress the need for Rood planning in business endeavors. In the business policy course, strategic planning is one of the main topics. This study presents the results of matching the extent of planning in a major business policy game and the performance (results) of this effort. The difference between this study and earlier studies is that in this study teams had the choice as to the extent of planning they would do.

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Published

1989-03-09