Applying Cognitive Educational Objectives to Business Management Cases

William F. Lewis, Rebecca M. J. Yates, Eugene G. Gomolka


The value and advantages of using case analysis in management education are clear. The objectives to be accomplished by cases, however, are not so clear. In many instances, cases are selected in a rather casual and haphazard manner, resulting in a less-than-optimal accomplishment of established objectives. Case selection can be made more deliberate, systematic, scientific, and meaningful by first establishing the cognitive educational objectives to be achieved by their use. Such objectives also suggest appropriate roles for the instructor and for the students.

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