A Simulated Consulting Service for the "COMPETE" Marketing Simulation Game

Authors

  • James T. Low
  • Andrew L. Cross
  • Hugh M. Cannon

Abstract

Students often have trouble extracting the essence of the various strategies being used in a marketing simulation game within the time frame allotted. This paper describes a spreadsheet-based "consulting service" that can be offered to students to help them structure their strategic thinking.

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Published

1988-03-09