Action Exams in the Consumer Behavior Class

Abstract

A class in Consumer Behavior or Buying Behavior should be more than a lecture-based presentation of research into the decision making process if one of the goals of the class is to produce more informed consumers. One way to accomplish that goal is to involve the student in experiential decision making processes as part of the class requirements. This paper presents one method of using out-of-class or action exams and assignments in the Consumer Behavior class.