Simulation with Integrated Spreadsheets: The Design and Development of a Conversational Marketing Concepts Decision Game

Abstract

Integrated spreadsheets aren’t just for financial models. In fact, they can simulate many different types of dynamic processes. This paper attempts to outline some of the basic principles that could be applied in designing and developing a spreadsheet simulation. MARKETING CONCEPTS, a spreadsheet simulation developed by the author is used to illustrate program development and system utilization.