Developing and Testing Airways: A Marketing Simulation

Authors

  • Jamie T. Fisk
  • Raymond P. Fisk
  • Geoffrey Zoeckler

Abstract

The development of the AIRWAYS simulation is summarized. Results of two classroom tests of the simulation are explained. Suggestions for administering AIRWAYS based upon the classroom testing experience are discussed.

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Published

1986-03-09

Issue

Vol. 13 (1986): Developments in Business Simulation and Experiential Excercises

Section

Articles

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