Marketer: A Microcomputer Simulation in a High Tech Industry

Abstract

MARKETER is a micro-computer simulation game that is targeted at the Principles of Marketing and Marketing Strategy segment of the business school market. The game and player’s manual follow the table of contents of appropriate textbooks for these classes. There- fore, the play of the game addresses such issues as the legal and social environment of marketing, the marketing mix and strategies, marketing planning, organizational aspects of marketing and market information.