An Example: The Use of Management Games on Microcomputers by Computer Novices

Abstract

"The purpose of this presentation is to demonstrate the ease of starting and using a sophisticated business simulation on a microcomputer. The game demonstrated is designed primarily for use in the strategic management or business policy course, but the discussion and explanation has value to those interested in other areas of application. The authors of the game demonstrated (MANSYM IV) have over thirty years of combined experience using simulations in classes ranging in size from two students to over eighty students. The game has been successfully employed in both semester and quarter environments, and in experimental shorter sessions of less than two weeks. The authors will discuss typical class organizations and assignments. The single greatest advantage of using a microcomputerized management simulation is that virtually no technical or administrative support is required, and even an absolute computer novice may successfully use the game on a microcomputer. The 4th published edition of MANSYM (John Wiley & Sons, 1986) includes the choice of four basic industries: the small kitchen electrical appliance industry, the wood products industry, the textiles industry, and the food products industry (cookies and crackers). In addition, several programs complement and supplement the main program. The authors will have an IBM PC present for a hands on demonstration. "