Enhancing Mainframe Simulations via Microcomputers: Designing Decision Support Systems

Abstract

Given the proliferation of business workstation microcomputers for managers, the authors discuss the need for familiarizing students with the use of decision support systems (DSS) to make business decisions. In addition, combining a DSS with the mainframe business simulation is suggested to enhance the pedagogical effectiveness of the simulation method. The authors describe a current application of this approach whereby continual simulation play across semesters affords each team a unique starting point and generates a rich history base. Teams are required to learn and use Lotus 1-2-3 as a custom-made DSS to analyze the history file and develop their marketing strategy. This approach affords the benefits of realism, relevance, computer literacy, flexibility, and opportunity for refinement. Suggestions for future simulation enhancements include providing teams with the ability to decide when to make decisions and the addition of an expert system as a strategic advisor.