Simulation with Discrete and Continuous Mathematical Modeling

Abstract

Technological advances in computer hardware have made the use of desk-top computing widespread and universal throughout the business world. Today’s managers have instant access to market information. Because of this, there has been a change in the speed of the decision input output process. However, the pedagogical computer simulations utilized by most Schools of Business have not changed with the advent of the new informational technology. This paper presents a comparison between discrete and continuous simulation and recommends the latter be incorporated into marketing business games.