Reputation management: Evaluating journals for publication and impact

Abstract

Reputation management is the practice of strategically placing academic journal articles in such a way as to get them noticed, read and cited. The purpose of reputation management is to raise the academic profile of the individual and the institution that he or she works at. It involves a deliberate effort to submit your articles to the most prestigious journals, commercial, society or open access, which will get your research noticed. You must open your research to the greatest possible audience you can. Use the tools at your disposal to become familiar with the most prestigious journal outlets in your field and write up your research with those journals in mind. Get tenured and promoted, network with an eye towards getting invited to talk about your research. Volunteer to serve as a reviewer for a journal you plan to publish in, join an editorial board and begin to shape the world for your own students.