The Small Group Research Project: An Experiential Learning Approach for Undergraduate Marketing Research Students
Abstract
As an alternative to a “straight from the book” instruction approach, the author proposes a six step experiential learning approach. The recommended approach is compatible with most currently available marketing research textbooks, and encourages greater motivation and learning by means of a shared-group work experience. A description of the basic technique and illustrations of some of the teaching aids are provided.Downloads
Published
1982-03-13
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Section
Articles