International Management: Building Bridges

James F. Snyder, Paul E. Jursa


International management can be an exciting, stimulating area of study. To be so, the student needs to experience the sights, sounds, and the smells of international operations. The sight of 30,000 people working in one location along the Rhine River is impressive. The sound of forges hammering metal soon to be part of a textile production plant is loud. The odor of wool going through various washing stages is unforgettable~ Add to this the opportunity to discuss immediately these events with the people responsible for the planning, organizing, staffing, controlling, and directing of these operations and learning is meaningful

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