An Analysis Of The Effects Of Jungian Problem-Solving Style Dimensions On Marketing Decisions

Abstract

This study investigated possible relationships between Jungian problem-solving styles and selected variables involved in marketing decisions and their outcomes. Both individual and group performance criteria were examined for senior level students participating in a marketing simulation game. Formulation of company teams was based on individual problem-solving styles derived from the Myers- Briggs Type Indicator (MBTI) Form C. This research design differed from previous studies in this area by using a combination of styles and broader dimensions derived from the MBTI.