Consumer Alienation and Perceived Relevance of the Business Simulation

Ronald L. Decker, Noel M. Lavenka


Business policy students were asked to evaluate the simulation exercise in terms of its appropriateness as an instructional’ method following the format of Chisholm, Krishnakumar, and Clay. The same students were also given an attention survey to measure their individual degree of consumer alienation. The objective was to determine whether there was a relationship between satisfaction with the simulation, role- playing exercise and the individual's measured amount of consumer alienation.

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