Travel Seminars in Europe: How Can I Direct One?

Abstract

This paper is designed to indicate to any interested faculty member, how to run a travel business seminar. International trade is becoming very important to the United States. The international business environment is a very complex one. It is difficult to teach students how international business is carried by use of in-class lectures, or other traditional teaching methods. A European Business Seminar was developed to carry out his task. During the seminar students have an opportunity to interact directly with top level business executives. These executives have day to day responsibility for their firms’ international business operations.