Simulating the Product Life Cycle on Interactive Terminals
Abstract
This paper reports on a computer simulation designed to assist in the instruction of a product strategy course. Specifically the simulation, using interactive terminals, was developed to illustrate the marketing concept of the product life cycle. The simulation/game presents to the students a marketing environment of five different products, each of which has its own unique product life cycle.Downloads
Published
1980-03-13
Issue
Section
Articles