Using a "Live" Case via Video Tape a Town and Gown Approach

Abstract

Although the ease study method of instruction is extremely popular in business courses, one frequently hears students complain that case study is not realistic, that cases seem "dead". In an attempt to provide a more realistic situation and to make the case method more dynamic, an actual grievance case involving a local hospital was recorded on video-tape. The tape has been used in Principles of Management, Personnel Management, and Labor-Management Relations classes. Student interest and attention during the viewing of the tape is extremely high, and discussion of the issues after viewing is positively. With increased availability or video recording equipment, this method could add the needed ingredient that the case study method needs for greater student interest and involvement.