Are Computer Simulations Sexist?

Abstract

Ten statements were presented to 161 junior and senior level business administration students. The subjects responded to the statements in terms of five possible reactions ranging from agree strongly to disagree strongly. The respondents were involved in one or more computer based classroom simulations. It is the conclusion of this study that from the results of the analysis of the data there appears to be significant differences in the reactions to computer based simulations on the cart of women versus men students. The ultimate intent of this research is two fold: first, to bring to the attention of the association and others interested in the measurement of the effectiveness of simulations the fact that the participants’ sex has an effect on respondent perceptions to the exercise and second, to encourage others in the field to pursue similar research in order to add to our understanding of this heretofore neglected area of research.