Using Cases in Business Communication Classes

Abstract

" The modified case study method promulgated through the Exxon Educational Foundations Guided Design grants under their IMPACT program is a practical way to give business communication students problem-solving experience. The underlying premise of Guided Design, originated by Charles E. Wales, Director of Freshmen Engineering at West Virginia University, and Robert A. Stager, University of Windsor, Ontario, Canada, is that students learn more by tackling problems in small groups or individually and by writing subsequent reports than they do by listening to lectures or reading even the best texts and being tested on them. "