Who Is Using Computerized Business Games?: A View From Publisher's Adoption Lists

Abstract

This paper reports upon a study which attempted to ascertain, by analyzing publishers’ adoption lists, who is using computerized business simulations. Tabular data is presented and the adopters are analyzed with respect to a number of characteristics, such as type and location of adopter. The analysis of the results indicates that the majority of adopters on the lists are United States educational institutions. Within this group analysis reveals that adopters tend to be 4-year rather than 2-year educational institutions, public rather than private and large rather than small. Some limitations of the study are presented along with suggestions for further research.