Trials and Tribulations in Testing Educational Innovations

Authors

  • Ernest F. Cooke

Abstract

The author has conducted a number of experiments for the purpose of testing the hypothesis that the use of simulations in marketing classes will increase learning. A paper has been published describing the results of the initial experiment [l]. The author has also reviewed the results of a number of similar experiments, both published and unpublished. The ideal experimental design, the insurmountable difficulties in achieving that ideal and the compromises that have to be made are discussed in this paper.

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Published

1979-03-13