Gaming and Attitudinal Change

Abstract

" This pedagogical experiment took place during the 1978 Spring Semester at the University of Louisville School of Business. During the semester one Business Policy section discussed ethical cases in the traditional case-study fashion. The other section inputted a solution to the ethical cases as an integral part of a business simulation, along with the usual business decisions. An analysis of the pretest-posttest scores between the experimental and control group on an attitude questionnaire and on a debriefing questionnaire indicated there was a significantly greater (positive) change in attitudes of the experimental group (i.e., the group using simulation). It is hypothesized the reason for the greater change was due to the dynamic nature of the reinforcement process provided by the simulation game. "