Interactive Simulation as a Supplementary Instructional Tool: It's Relation to Performance in a Business Simulation

Abstract

Some research has also been done in an attempt to analyze what factors might account for successful performance in playing business games [Hand and Sims (3)]. Armenakis, Feild, and Holley (1) attempted to find correlates of satisfaction, learning, and success in business gaming. One of the interesting findings in this study was that experience in participating in business games does not lead to increased performance in subsequent gaming activities. It might be asked, however, if increased "experience" during the play of the game, in the form of computer aided analysis, might not enhance performance. This is the basic question addressed in this paper.