Student Reactions and Evaluations towards Differing Assignment Levels in a Marketing Simulation Competition

Abstract

This paper will report on some research currently in progress at the University of Windsor and Northern Kentucky State College. The purposes of the research are to measure student opinion of the use of a marketing simulation game as an educational device, to examine student opinion of the Use of certain assignments in conjunction with the simulation competition and to measure student performance in the simulation competition with and without the use of these assignments.