The Use of Internal and External Assignments with a Marketing Simulation Game

A. J. Faria, Ray O. Nulsen

Abstract


In this paper we will explore various types of assignments that can be used in conjunction with a simulation competition. We have been using various combinations of these assignments in our marketing management courses over the past two years along with our simulation game Compete Naturally, these assignments that we will talk about can be successfully used along with any simulation competition. We have classified these assignments into internal activities and external activities and when used properly along with the simulation competition can be used as the entire course content.

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