The Use of Simulation as a Supplementary Learning Experience in Marketing Principles

Authors

  • Neil E. Seitz
  • Billy M. Thorton

Abstract

The purpose of this paper, then, is to describe an experiment with LP and simulation in the teaching of finance, and, to present results and tentative conclusions that will perhaps be of interest to those desiring to integrate other materials, such as games, with quantitative methods.

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Published

1974-03-13