The Invalidity of “Natural Market Structure” PIMS Validation of Marketing Games

Authors

  • John R. Dickinson

Abstract

The Profit Impact of Market Strategies (PIMS) database, prominent in the 1970s and 1980s, has provided the basis for a series of works that would validate business games vis-a-vis PIMS. Owing to some limitations of PIMS, business games and PIMS not being comparable in some critical respects, and misinterpretations of PIMS, the present paper examines a recent one of the series of PIMSbased validation studies.

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Published

2014-01-09