How should the ABSEL website look? Some suggestions based on a comparative assessment of 16 professional organizations.

Marina Blake, Raghu Kurthakoti, Annette L. Halpin


Motivated by discussions surrounding improvements to the ABSEL website which occurred during the 2016 ABSEL meeting in New Orleans, the authors set out to develop a rubric for assessing websites of professional bodies and then  evaluating  the websites of 16 academic organizations. Following this review, the authors identified best practices for building a successful website, evaluated ABSEL’s current website, and identified the strengths and weaknesses of ABSEL’s website.. Website characteristics include: Appearance, Layout, Appeal to Target Audience, Optimized for Mobile Experience and Social Media Integration. The paper concludes with specific actionable strategies to address the gaps found between an ideal website and ABSEL’s current website.

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