Bridging Academia and Corporate through Experiential Learning in China

Abstract

Changing market dynamics are forcing companies to strengthen their employee competencies and the teams they work in. This is especially true in this age of digital advent into every sphere of life, forcing companies to adapt to changing consumer preferences, habits and market competition. Nowhere is this problem more pronounced than in China, which, in the past two years has come to boast to have the most advanced and sophisticated digital ecosystem in the world amid a rapidly changing consumer behavior. At this point in time, HCD Learning, a pioneer in experiential learning in China, has enabled numerous leading business schools and universities in China such as CEIBS, Peking University, Jiaotong University and industry leading MNC organizations such as Coca-Cola, P&G, Huawei, Bosch and Big Chinese companies such as Baidu, Tencent, Alibaba (The Big Three) to help students and the management teams to transform their mind-set and equip the right skills to excel in the market through experiential learning (leveraging business simulations).

During the conference, we would like demonstrate how we helped (a) A leading business school in China to enable students to equip with go-to-job skills (b) A Fortune 500 MNC operating in China market and its top management to quickly adapt and align to the changes in their core customer needs by learning new skills using two of our simulations