A Teaching Exercise for the Competitive Profile Matrix (CPM)

Authors

  • Chris Cassidy Sam Houston State University
  • Renee Gravois Sam Houston State University
  • Charles Capps Sam Houston State University

Keywords:

Competiive Profile Matrix, In-class Exercise, External Analysis

Abstract

The Competitive Profile Matrix (CPM) is a tool for analyzing the relative performance of rivals operating in an industry.

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Published

2020-03-18

Issue

Vol. 47 (2020): Developments in Business Simulation and Experiential Learning

Section

Experiential

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