A Teaching Exercise for the Competitive Profile Matrix (CPM)

  • Chris Cassidy Sam Houston State University
  • Renee Gravois Sam Houston State University
  • Charles Capps Sam Houston State University
Keywords: Competiive Profile Matrix, In-class Exercise, External Analysis

Abstract

The Competitive Profile Matrix (CPM) is a tool for analyzing the relative performance of rivals operating in an industry.
Published
2020-03-18