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A Teaching Exercise for the Competitive Profile Matrix (CPM)

Chris Cassidy Sam Houston State University
Renee Gravois Sam Houston State University
Charles Capps Sam Houston State University

Keywords: Competiive Profile Matrix, In-class Exercise, External Analysis

Abstract

The Competitive Profile Matrix (CPM) is a tool for analyzing the relative performance of rivals operating in an industry.

PDF

Published

2020-03-18

Issue

Vol. 47 (2020): DEVELOPMENTS IN BUSINESS SIMULATION AND EXPERIENTIAL LEARNING

Section

Experiential

Copyright (c) 2020 Chris Cassidy, Renee Gravois, Charles Capps

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.