Content Analysis of CEO Letters to Shareholders Authored by Business Simulation Participants

Annette Halpin

Abstract


The author applies DICTION software to conduct a content analysis of CEO letters to shareholders written by senior undergraduate students participating in a total enterprise simulation exercise. DICTION, a text analysis program, provides feedback on the tone of the language in these documents. Levels of three attributes of language –Optimism, Certainty, and Realism – are related to firm performance over three periods.

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Copyright (c) 2020 Annette Halpin

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