Group Decision Experiments Using Business Game – Problem Solving With Conflict

Abstract

This paper describes the results of two experiments using business game. The basic concept of this research was not for education but problem solving in a real business. The hypothesis was gaming with conflicts show more effective group decision making of new production launching game. Experiment A was done using four undergraduate students’ teams. There were two scenarios, without conflict and with conflict. The effects were measured by questionnaire; however, there were no significant differences. Experiment B was conducted using ten experienced business school students. Although statistically no significant difference was observed, the conflict scenario showed causing more effective group decision.