Using the Balance Scorecard Approach: A Group Exercise

Marian W. Boscia, R. Bruce McAfee

Abstract


Colleges of Business are now under increasing pressure from AACSB to engage students in collaborative learning experience and to develop their critical thinking skills. This paper presents an experiential learning exercise used at King’s College that is designed to accomplish both of these objectives and to teach students the principles of the “Balanced Scorecard†This paper describes the “Balanced Scorecard†concepts, presents an exercise using this approach, and provides potential solutions to the exercise.

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