The Use of Multimedia Learning Tools to Facilitate Online Learning of Business Statistics

Joyce Keller, Rui Li


This study involved the development of multimedia movies covering the core concepts in an introductory business statistics course. The movies were designed to aid students in content mastery in an online course setting. Such tools are critical to online learning, particularly for courses requiring the acquisition of precision skills such as mathematics, engineering, computer programming, and the like. The movies incorporated the findings from multimedia instructional research regarding the most effective features in such tools. While the movies have been used in two online sections of the course, two of the movies were given more rigorous testing using a randomized design. Results indicated that students using the multimedia approach scored no differently from students receiving a traditional instructor led intervention. Further repetitions of the experiment will provide strength to this finding.

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