Demonstration of a Computer-Assisted Global Business Simulation

Precha Thavikulwat


The demonstration is of GEO, a business simulation that enables participants to make global entrepreneurship decisions and set economic policies. It tracks individual participants within loosely structured groups by using life span as the measure of performance. It can serve as a learning exercise or as an assessment instrument. It is an Internet-based, multiplayer simulation that applies Microsoft’s .NET technology. Integrative of concepts from all business disciplines, the simulation is suited for use in conjunction with integrative courses, such as international business, entrepreneurship, and strategic management.

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