Strategic Management: An Evaluation of the Use of Three Learning Methods in China

Authors

  • Jimmy Chang
  • David Jennings
  • Chester K.M. To
  • Lai-ngun Sun

Abstract

The authors examine the use of three learning methods in the teaching of a strategic management course for a postgraduate programme jointly run by the Hong Kong Polytechnic University and the Zhejiang University. The three methods used in this study include an in-company consultancy project; a new business venture simulation; and the case method. The results of a survey of postgraduate students' perceptions reveal that overall the new business venture simulation provides a more successful learning experience than the case method as well as in-company consultancy project.

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Published

2014-02-24