Online Cumulative Simulation Team Performance Package

Abstract

The Online Cumulative Simulation Team Performance Package (developed jointly with David Walton) enables competing participant teams in the marketing simulation COMPETE to assess their cumulative team performance each period on 18 performance criteria. Participants with Web-access can determine their cumulative team ranking each decision period on six profitability, three market share, three quality, three cost of production, and three efficiency criteria. In addition, a comparative ranking of all teams on each of the above criteria can be made accessible online to all teams either every decision period (quarter), every six months, or every year of operation, based on participant preference.