Delivering a Technology-Based Case in a Technological Way: The SmartCart Case

Abstract

This submission describes a technology-based business case used to deliver concepts related to entrepreneurship, technology and business. The case profiles a team of four entrepreneurs (recent graduates) who develop the SmartCart product. Instructors release the integrated case on a website, and update it daily with interpersonal and financial crises. The case story is enhanced by icons, cartoons and websites. Students must create a business plan to launch the high tech innovation profiled in the case. The mode of delivery engages students by tying delivery method to course content in aspects of entrepreneurship and technology. The crises create an urgency and dynamism that resembles real-life situations.