Some Strategists Don't Learn or Can't Learn

Abstract

This study continues the examination of strategy learning in THE BUSINESS STRATEGY GAME. Findings in the first study -- with an earlier version of this simulation -- indicate that the learning of and attention to strategy ratings led to superior and large performance differences between winning, first place teams, and losing, last place teams. A second study -- using a greatly expanded version of the simulation -- led to the same results. The study reported in this paper shows that the same results are obtained even when competing teams are reminded of the strategy rating importance and the relevant simulation manual pages before both practice decisions and all subsequent real decisions.