Impact: Shocking the Legacy Mindset

Abstract

This paper presents business professionals with a primer on Internet business strategy and serves as a design guide for future Internet business simulation efforts. It introduces the obstacles that simulation designers face when codifying a business model that is grounded in unproven theory. By using strategic frameworks and viable metrics found in the literature, the Impact Internet simulation design achieves face validity and offers business managers a realistic surrogate for experience. Just as information technology progress has been slowed by the need to integrate with legacy systems, the new business opportunities available on the Internet have been slowed by the legacy mindsets of traditionally trained managers.