Threshold Marketer a Family of Marketing Simulations: Basic Marketer and Advanced Marketer Team Mode and Solo Mode

Philip H. Anderson, David A. Beveridge, Leigh Lawton, Timothy W. Scott

Abstract


Threshold Marketer is a set of marketing simulations based on a common model that provides instructors the flexibility to have students compete against other student-managed companies or against computer-managed companies. Instructors can adjust the level of complexity of the simulation so that it is simple enough for an undergraduate introductory marketing course, or challenging enough for an undergraduate marketing management course or a graduate level marketing course.

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